Landing page: What is it?

 

A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website.

Website development landing page are ideal for digital ad campaigns. Still, they can also be helpful tools when you connect a QR code on print marketing materials to a specific page. The goal of a landing page is to convert visitors, so it's an essential tool to have at your disposal for all types of marketing campaigns.

This is why a landing page should have a clear visual hierarchy and value proposition and be tested for the best conversion optimization.

Homepage differs from the landing page.

There are a handful of things that set homepages and landing pages apart.

The homepage contains the following things that are different from landing page:-

·         More links. On a typical homepage, you can find at least 10 links. There's often a navigational menu at the top, links in the footer, and many in the page's content. On a well-optimized landing page, you'll usually find fewer links and sometimes only one—the link that allows your users to convert.

·         A different audience and purpose. Many of the people who visit your homepage probably haven’t decided what they want yet. On the other hand, users who end up on your landing pages have already shown interest in what you offer.

Two types of landing page

There are two major types of landing page

1.   Lead generation

Also known as "lead gen" and "lead capture" pages, this type of landing page focuses on collecting lead data. In other words, it contains information about your customers. A lead capture page's trademark feature is a form that serves as the CTA. In exchange for a product or service, it asks users for data like their names, email addresses, and phone numbers. You can even ask for more specific details like their age ranges or job titles.

2.   Click through

Unlike lead gen pages, which use forms, the focal points of click-through landing pages are CTA buttons. Clicking the button redirects your users to a page where they can complete their desired action. You'll often find click-through landing pages on e-commerce websites or other sites more focused on making sales.

Conclusion

Using landing pages is the best way to improve advertising campaign conversion rates and reduce the cost of a sale. Additionally, landing pages can assist a company in building credibility and brand value. For this reason, hiring a qualified landing page for a web development company is crucial. You can also go online or on many websites to buy already-made landing pages, quests, homepages, and other things for your company.

 

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